Lack of Clarity Wastes YOUR Dollars

During the holidays we see a surge of marketing material arriving at our doorstep.

These companies are spending a lot of money hoping to interrupt your thought process and take some action to buy from them.  It’s a common way of marketing, but unfortunately for you and me, it’s indirectly OUR dollars going down the drain because their prices increase as a result.

Take for example a communications company like Bell Canada or Rogers; they have no interest in making you happy until you decide to leave them.  Does that make any sense?  And when you DO leave, it’s at this point they pull out all the stops … the polite customer service reps, the incentive letters and so on.

Why would anyone in their right mind want to spend more money trying to GAIN back customers as opposed to KEEPING them in the first place?

I don’t know the answer, but I would guess they lack customer clarity.  They don’t understand, or care to understand their customer well enough.

Imagine, getting a letter from your cell-phone carrier that says “Hey Joe, we’ve noticed in the last 4 months you’ve been spending more than average on your long distance and we wanted to let you know of these three plans we can offer you that will save you money”

WOW!

What would YOU think?

It’s purely possible that any company can track data like this and offer solutions to our problems before they become massive nuisances and we move on looking for someone else to help us.

This TOTALLY relates to your Real Estate business

It’s because too often we try and FIND more instead of keeping what we already have.  This goes for:

• Tenants … keep them happy; you’ve put enough effort in finding them so try to keep them around as long as possible.  If you notice they like hockey or football, send them a gift certificate for wings and beer at a local pub just because their keeping up with their rent payments.
• Team players / employees – you’ve assembled this team over time teaching them how you want to run your business, treat them with respect and tell them every so often how important they are AND refer others to them.
• JV Partners – I don’t have to tell you how important THESE people are;  be positive you know what type of person they are, give them information BEFORE they ask for it … in fact, give them a little MORE than they ask for.  So many times people ask me “what is the least amount I HAVE to give my JVs?”  I tell them “what do they want?  You don’t HAVE to give them anything, you CHOOSE to give them what they want.”

And this my friend is just one way to solidify relationships of customers who want to ‘buy’ from you.

I’d love to hear your thoughts on this … strengthen your relationships and build your business faster by focusing on the ‘customers’ you already have.  Drop me a note below!