Are you wondering why some entrepreneurs attract better and more devoted customers? Would you like to have this formula so you can apply it to your Real Estate? For both joint venture partners and tenants?
The answer is very simple and it will take only one thing from you.
The Story
First, let me share this with you about the businessman I met yesterday. We immediately connected; mainly because he, as I, grew up in the family business, is now fully engaged in it and has a personal connection to all his clientele.
He told me about the recent loss of one or two long term clients ‘to price’. He said there was “no more loyalty” in business.
I thought for a second and then asked him “well what is it that you do no-one else does”? He went on to tell me everything he does to take care of his customers.
I then asked “why did this happen then, did you stop doing it or do something different”?
He told me “not at all, we are doing the exact same thing as always it was just our contact left and there is a new person taking over, she said ‘it’s not personal it’s just business”.
There’s Your Answer
“Ah” I said “there is your answer – this new person has no experience with your service & she is in Wal-Mart Mode, in other words, she’s a price shopper – she said it in her message, it’s NOT personal…”
“What she doesn’t realize,” I continued “is the effect of losing that ‘personality’ that has been there for so long. She really doesn’t know any better, but the good part is all the other people at the company do. I would bet they are going to voice their opinion sooner rather than later and I would expect a call.”
Same For Real Estate
It’s the same for Real Estate investing. For me, on both levels of partners and tenants.
For my partners I do everything in my power to make their investment the best experience they ever had.
I ensure they live how they want; not worrying about the ‘little things’ and I dispel the many myths they hear in the media. I spend time with them outside of ‘business’ because I enjoy their company – it’s a small investor community and that’s how I like it.
The same goes for my tenants and contrary to some belief, I trust I can be a friend to them as well. I respect every single one because I’m a great judge of character not choosing someone ‘just because of price’ (meaning take the first tenant to show up because I want my place rented). I subconsciously instill ‘price is a measure of what you get’ into their minds by what I offer, how I present it and how I SERVICE it. That’s the key word folks…service.
I’m not suggesting tenants will stay with me forever and not concerned about price, of course they are, but when they have stayed in one of my homes and go looking elsewhere, they know the difference and in many cases will return or send someone else my way.
In fact, a previous tenant whom I ‘helped’ rent because they were new to Canada, bought a house a year or so later …on the same street they rented from me. That tenant is my friend and now looks out for my house, and keeps me informed.
That’s what personal touch extends to.
Are you wondering why some entrepreneurs attract better and more devoted customers? Would you like to have this formula so you can apply it to your Real Estate? For both joint venture partners and tenants?
The answer is very simple and it will take only one thing from you.
THE STORY
First, let me share this with you about the businessman I met yesterday. We immediately connected; mainly because he, as I, grew up in the family business, is now fully engaged in it and has a personal connection to all his clientele.
He told me about the recent loss of one or two long term clients ‘to price’. He said there was “no more loyalty” in business.
I thought for a second and then asked him “well what is it that you do no-one else does”? He went on to tell me everything he does to take care of his customers.
I then asked “why did this happen then, did you stop doing it or do something different?”
He told me “not at all, we are doing the exact same thing as always it was just our contact left and there is a new person taking over, she said ‘it’s not personal it’s just business’”.
THERE’S YOUR ANSWER
“Ah” I said “there is your answer – this new person has no experience with your service & she is in Wal-Mart Mode, in other words, she’s a price shopper – she said it in her message, it’s NOT personal…”
“What she doesn’t realize,” I continued “is the effect of losing that ‘personality’ that has been there for so long. She really doesn’t know any better, but the good part is all the other people at the company do. I would bet they are going to voice their opinion sooner rather than later and I would expect a call.”
SAME FOR REAL ESTATE
It’s the same for Real Estate investing. For me, on both levels of partners and tenants.
For my partners I do everything in my power to make their investment the best experience they have ever had. I take away the stress and provide them continuous updates to how their money is working for them.
I ensure they live how they want; not worrying about the ‘little things’ and I dispel the many myths they hear in the media. I spend time with them outside of ‘business’ because I enjoy their company – it’s a small community and that’s how I like it.
The same goes for my tenants and contrary to some belief, I trust I can be a friend to them as well. I respect every single one of them because I’m a great judge of character & I would not choose someone ‘just because of price’ (meaning take the first tenant to show up because I want my place rented). I subconsciously instil ‘price is a measure of what you get’ into their minds by what I
Are you wondering why some entrepreneurs attract better and more devoted customers? Would you like to have this formula so you can apply it to your Real Estate? For both joint venture partners and tenants?
The answer is very simple and it will take only one thing from you.
THE STORY
First, let me share this with you about the businessman I met yesterday. We immediately connected; mainly because he, as I, grew up in the family business, is now fully engaged in it and has a personal connection to all his clientele.
He told me about the recent loss of one or two long term clients ‘to price’. He said there was “no more loyalty” in business.
I thought for a second and then asked him “well what is it that you do no-one else does”? He went on to tell me everything he does to take care of his customers.
I then asked “why did this happen then, did you stop doing it or do something different?”
He told me “not at all, we are doing the exact same thing as always it was just our contact left and there is a new person taking over, she said ‘it’s not personal it’s just business’”.
THERE’S YOUR ANSWER
“Ah” I said “there is your answer – this new person has no experience with your service & she is in Wal-Mart Mode, in other words, she’s a price shopper – she said it in her message, it’s NOT personal…”
“What she doesn’t realize,” I continued “is the effect of losing that ‘personality’ that has been there for so long. She really doesn’t know any better, but the good part is all the other people at the company do. I would bet they are going to voice their opinion sooner rather than later and I would expect a call.”
SAME FOR REAL ESTATE
It’s the same for Real Estate investing. For me, on both levels of partners and tenants.
For my partners I do everything in my power to make their investment the best experience they have ever had. I take away the stress and provide them continuous updates to how their money is working for them.
I ensure they live how they want; not worrying about the ‘little things’ and I dispel the many myths they hear in the media. I spend time with them outside of ‘business’ because I enjoy their company – it’s a small community and that’s how I like it.
The same goes for my tenants and contrary to some belief, I trust I can be a friend to them as well. I respect every single one of them because I’m a great judge of character & I would not choose someone ‘just because of price’ (meaning take the first tenant to show up because I want my place rented). I subconsciously instil ‘price is a measure of what you get’ into their minds by what I offer, how I present it and how I SERVICE it. That’s the key word folks…service.
I’m not suggesting tenants will stay with me forever and they are not concerned about price, of course they are, but when they have stayed in one of my homes and go looking elsewhere, they know the difference and in many cases they will return or send someone else my way.
In fact I can tell you I have a previous tenant whom I ‘helped’ rent because they had no status in Canada and a year or so later was able to buy a house…on the same street they rented from me. That tenant is my friend and now looks out for my house, watches what goes on and keeps me informed.
That’s what personal touch is all about.
offer, how I present it and how I SERVICE it. That’s the key word folks…service.
I’m not suggesting tenants will stay with me forever and they are not concerned about price, of course they are, but when they have stayed in one of my homes and go looking elsewhere, they know the difference and in many cases they will return or send someone else my way.
In fact I can tell you I have a previous tenant whom I ‘helped’ rent because they had no status in Canada and a year or so later was able to buy a house…on the same street they rented from me. That tenant is my friend and now looks out for my house, watches what goes on and keeps me informed.
That’s what personal touch is all about.
